Surveys: Scalable, Quantitative Testing Made Easy

We are excited to announce the launch of our new Surveys feature! A powerful tool that lets our clients gather quantitative feedback from hundreds or even thousands of users without the need to watch lengthy video recordings at a fraction of the cost. With this new feature, you can quickly capture statistical insights for each question and get feedback from a broader audience.

Once this data is gathered, you’ll have insights into the Users’ overall perception of your website. You can identify areas that the users may perceive as problematic, and the severity of certain issues within your website. With surveys you can collect more quantitative responses to capture background information to help better interpret the responses of your participants, such as demographics, hobbies, or preferences.

Why Surveys Matter in User Research

Traditionally, qualitative video feedback has been the gold standard for user testing. However, when it comes to understanding trends across large populations, video reviews can be time-consuming to analyze and are often impractical for gathering large-scale quantitative data. Surveys fill this gap by allowing you to:

• Capture measurable data: Easily track how many users choose a particular option, rate their satisfaction, or express a specific sentiment.
• Identify trends: Aggregate responses to reveal patterns in user behavior.
• Speed up analysis: Get instant stats per question, enabling data-driven decisions faster than sifting through hours of video.
• Efficiency at Scale: Our surveys are designed to capture feedback from a large number of users quickly, letting you view clear stats for every question.
• Reduced cost per tester: With surveys, you get 50 testers/responders with just one credit.

Try running your first survey now!

Go to a project and click on the “RUN A SURVEY” button.