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Usability Testing And Where To Start

where to start

Business owners, UX designers, and marketing teams, you're going to want to read more about this...

Usability testing allows you to view your website or app through your viewers eyes. This testing is proven to be a major tool to evaluate your product with real people. Below we are going to share everything you need to know about usability testing and how to collect quantitative data to create better user experiences.

Even if you don't see any faults with your website or app, it is important to gather external data to validate your platform's usability. With testing you are able to identify issues quickly and see your user preferences and changes over time. This is all because usability testing provides you insights to your users preferences, motives behind why they are using your product, and their goal. This knowledge helps you gather users' perspectives and how to effectively promote user-friendly platforms.

Benefits when you incorporate usability testing:

  • Reduce developmental costs
  • Tailor products to your users
  • Increase accessibility
  • Increase user satisfaction and brand reputation
  • Combat cognitive biases

So now that you know the basics of usability testing, when should you do usability testing?

For starters you will always need to continuously carry out usability testing to make sure your website or app is always relevant and remains up to date with the latest demands of your users.

Here's a quick breakdown of when to do usability testing.

  • Before you start designing
  • Once you have a wireframe or prototype
  • Before launching the product
  • At regular intervals after launch

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If you're unsure about how to implement usability testing, schedule a demo call with the team here at Userfeel. Throughout the call we can discuss your existing prototypes, websites, apps and how Usefeel can enhance your user experience!

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